Nuud

Brand identity
Mother Design

Building a brand for a (friendly) revolution

Nuud is a plant-based, plastic free, biodegradable, sugar free and vegan chewing gum. In an otherwise polluting category, all of these things make for a revolutionary new gum. It’s sugar free, vegan and tastes great.

We developed a brand language that’s fearless but also light-hearted. Using a new iconic Nuud logo to its full potential on packaging and featuring a nude, gender neutral mascot ‘Charlie’ the brand’s spokesperson, communicating our important message successfully in a playful and distinctive way.