Lyric

Visual Identity System
DesignStudio

Lyric is a new way of living while you’re traveling. Their suites are made for creatives to be able to explore, work and relax.

The Lyric design system was born from the positions of "bold," "purposeful," and "delightful," and reflects the fundamental Lyric experience characteristics of flexibility and customization. It speaks to the creative class of traveler who is looking for a sophisticated, youthful aesthetic.