We created a vibrant visual language for Trulia inspired by map iconography and neighborhood geographies. The identity represents this diversity of dwellings, environments and amenities.
When creating a custom logo we wanted to represent the unique stories and personality that Trulia embodies, designing a wordmark logo that communicates the brand name confidently and distinctly.
Neighborhoods are made of many parts brought together in unique compositions. The suite of icons we created for Trulia can be used as a tool for storytelling, giving residents a way to share what they love about living in their neighborhood.